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The Story Behind the Logo

posted on

June 29, 2011

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A Real Estate Agent, Designer, Shopkeepers, Furniture Transformer and mama to a crazy crew. You name it I write about it on the blog.  Over 10 years of content just waiting for you to dive into no matter what you love!

Hi, I'm kelly

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A big thank you to Stylish Patina (SP) Creative Director (as I call her) Adina! We are still making baby tweaks to the logos but I wanted to reveal anyway…I know I just have no patience!  
 
Drum Roll Please…..
 
 
So a little info on who, what, when where and why on the logo:-) 
 
If you have read my original post you know that Ira (the ’76 Ford + SP Mascot) was the original inspiration for the “Patina” part of the name.  My hubby and I kept saying Ira had “Patina”.  We used the word in a positive way:-)  Patina to me means character, history and interest.  I feel that patina makes things unique and one of a kind.
 
So when I decided to jump in to this business I needed a name! I though Patina describes what I like & look for it furnishings and home decor.  If you are looking for items that look like it came off the factory line you’re not reading the right blog:-)  Then I though Patina can be stylish…hence Stylish Patina.
 
Now on the colors!  The oxidized green reminded me of the natural patina you see sometimes when something is aged so that was a no brainer!  Then the gray I just loved I felt like it was a nice alternative to black and was a bit more “current” …and finally the yellow…yellow to me has always been a “happy” color so it made sense to throw it in and brighten up everything.
 
And the bike..many people have suggested I use a chair b/c I am obviously chair obsessed! And maybe one day we will incorporate a chair in some way but for now it is the little Eurpoean shopping bike.  I started using this b/c when I went to Lucketts this year I didn’t have a logo or cards so I made them.  I went to the craft store and got creative.  I found a stamp that spoke to me (the bike w/flowers) and then I bought a bunch of funky paper and made business cards/tags.  I just loved the eclectic look of the different papers and then the carefree look of the shopping bike w/flowers in the basket. 
 
I traveled all over Europe after college & studied in Southern France for a summer; the bike just brought me back to a simpler life.  This business for me is about taking a step out of the hussle and bussle of Corporate America and following a dream in the hopes of a simpler life with less commuting, being on conference calls, and being tied to my smart phone (unless I want to).
Now that you know the story…I hope you’ll come along for the ride 🙂
 
 
 

Let’s chat! Email me at realestate@stylishpatina.com (Real Estate Stuff) or shop@stylishpatina.com (anything related to my store)

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For those of you that are new to Stylish Patina, I just wanted to say hello. I am a mom of four a wife and lover of business, marketing and all things HOME related.

The blog is filled with anything from my Real Estate Picks, Interior Design trends, curated gifts from the shop, my favorite mom hacks and DIY Furniture Painting tips + tricks!

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